Tash Sefton, co-creator of hugely successful fashion blog They All Hate Us, has done a remarkable about-face regarding the value of social media.
Speaking to The Daily Telegraph on Friday, the fashion guru said she now believes platforms such as Instagram perpetuate peoples’ sense of insecurity by setting impossible beauty standards.
‘The term “influencer” doesn’t sit right with me because there is a bit of ego to that word, I feel uncomfortable with it,’ Tash said.
Un-follow: Fashion guru and former social media star Tash Sefton (pictured) has slammed influencers for ‘contributing to people’s insecurities and inadequacies’ on Friday
‘I didn’t feel good about what I was doing, social media became a place that was a significant part of my work and it was confusing me. I was part of the problem,’ she added.
The mum-of-two was one of Instagram’s first influencers – experiencing her success on the platform before the term ‘influencer’ existed.
She created the very popular blog They All Hate Us along with her former business partner Elle Ferguson.
Sefton now feels she contributed to people’s sense of inadequacy by constantly promoting new wardrobes for followers who most likely could not afford them.
The fashion guru said platforms such as Instagram only help to perpetuate peoples’ sense of insecurity due to impossible beauty standards. ‘The term influencer doesn’t sit right with me because there is a bit of ego to that word, I feel uncomfortable with it,’ Tash said
Sefton and former bestie Ferguson were once a formidable force as the two women behind They All Hate Us.
But rumours have been rife that the once-close relationship between the duo has been left in tatters.
Shoe no longer fits: The mum-of-two was one of Instagram’s earlier influencers and, along with former business partner Elle Ferguson (right), created the very popular blog, They All Hate Us
In August 2018, the publication claimed the twosome had ended their business partnership.
‘The girls have grown apart,’ an insider allegedly told the publication
‘They are at completely different stages of their lives and want to do their own thing.’
Sefton and Ferguson co-founded They All Hate Us more than a decade ago and are said to have made millions through their business partnership.
Dressed for success: Sefton and Ferguson co-founded They All Hate Us more than a decade ago and are said to have made millions through their business partnership